Archetypes
The common traits of common groups
Not every hipster wears plaid and likes Bon Iver, and not every Wall Street investment banker wears a vest and parties hard. But some characteristics of these groups are prevalent enough to form an archetype, and that’s what we explore here.
Hipsters
Hipsters are united by their love for plaid button downs, unique beards, and craft beer
Frat Bros
The college male who enjoys date parties, tank tops, and keg stands
Banker Bros
Patagonia vests, weekends in the Hamptons, and a work hard, play harder mentality
Emo People
A brooding demeanor, black wardrobe, and love for sad songs define this category